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The New Marketing Manifesto

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To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.

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The New Marketing Manifesto, John Grant, Igor Grant

Taal
Jaar van publicatie
1999
Bindwijze
(Hardcover),
Staat van het boek
Goed
Prijs
€ 7,39

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Titel
The New Marketing Manifesto
Taal
Engels
Jaar van publicatie
1999
Formaat
Hardcover
Aantal pagina's
256
ISBN10
0752821067
ISBN13
9780752821061
Reeks
Aantekening
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.