--- Boeken

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

The story grew out of a map that led to imaginary treasure, devised during a holiday in Scotland by Stevenson and his nephew. The tale is told by an adventurous boy, Jim Hawkins, who gets hold of treasure map and sets off with an adult crew in search of the buried treasure. Among the crew, however, is the treacherous Long John Silver who is determined to keep the treasure for himself.Stevenson's first full-length work of fiction brought him immediate fame and continues to captivate readers of all ages.

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler

Presents a retelling of the tale about the young girl who escapes her wicked stepmother with the help of seven dwarfs.