Gavin Ambrose Boeken

The how and why of using grids in graphic design * Packed with case studies and illuminating examples * Seventh title in a top-selling series The seventh book in the award-winning Basics Design series, Grids focuses on the construction and ordering of the page and screen through use of the grid. This book explores how to construct grids--and, more fundamentally--why the designer should construct grids. Through detailed investigation of the principles behind grid design, this book informs and advances the reader’s understanding of this key design component, allowing designers to compose grids with ease and precision for any situation. Case studies, concise text, technical explanations, and diagrams, plus a reference section set on a series of different grids, make Basics Grids a must-have for graphic designers everywhere.

Offering real world examples as well as a brief history of type, this book explains and demonstrates the fundamental principles of using type with examples from leading international designers

An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

From A-line to yukata, from batik to yoke, The Visual Dictionary of Fashion explores and explains the many terms used in the fashion industry. Each term is defined and put in context to give the reader a clear understanding of fashion terminology. More than 270 common fashion terms are explained and illustrated, from practical day-to-day words such as lapel, pattern, and crewelwork to conceptual terms such as postmodernism. The Visual Dictionary of Fashion is like having a personal translator for rag-trade shop talk.* More than 270 entries in visual format* Clear, concise sourcebook* Handy take-along format

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.

Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.

Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.

Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.