Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.
Peter Cheverton Boeken
A handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.
Key Account Management
A complete action kit of tools & techniques for achieving profitable key supplier status
- 352bladzijden
- 13 uur lezen
CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.
