Internet webcasting

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A new breed of information dissemination systems called webcasting or push systems has attracted enormous attention in the Internet industry. Push technology stems from a very simple idea. Rather than requiring users to explicitly request the information that they need, data can be sent to users without having them specifically ask for it. A push system automatically delivers information content such as classified ads or shopping items based on the user`s interest. Matthias Eichstädt introduces novel techniques for matching user interest profiles against diverse information content in large scale webcasting systems.