The art directors' handbook of professional magazine design

What makes a magazine into a design classic? Horst Moser has selected a huge range of examples from his amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. He discusses the design challenges that face today’s art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques that can be used year after year. This striking ideas book offers a range of innovative approaches for every aspect of a magazine, inside and out, pictorial and typographical, from standfirsts and subheads to columns and captions.