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The experience economy

Work is theatre & every business a stage

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

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The experience economy, B. Joseph Pine, James H. Gilmore

Taal
Jaar van publicatie
1999
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(Hardcover),
Staat van het boek
Zeer goed
Prijs
€ 7,99

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3,8
Zeer goed
1939 Beoordelingen

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Titel
The experience economy
Ondertitel
Work is theatre & every business a stage
Taal
Engels
Jaar van publicatie
1999
Formaat
Hardcover
Aantal pagina's
254
ISBN10
0875848192
ISBN13
9780875848198
Reeks
Oorspronkelijke titel
The experience economy
Beoordeling
3,8 van 5
Aantekening
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.