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Marketing plans : how to prepare them, how to use the

Auteurs

Malcolm McDonald

Boekbeoordeling

3,1(9)Tarief

Parameters

Handel en Verkoop
Management
Non-fictie
Ondernemerschap en Economie
Professional development series

Meer over het boek

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.