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The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
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Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Taal
- Jaar van publicatie
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Blue Ocean Strategy. 블루오션전략
- Taal
- Engels, Koreaans
- Auteurs
- Renée Mauborgne, W. Chan Kim
- Uitgever
- Kyobo Mun'go
- Jaar van publicatie
- 2005
- Formaat
- Hardcover
- Aantal pagina's
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Management & HR, Leiderschap, Ondernemerschap, Strategie
- Eerste editie
- 2005
- Oorspronkelijke titel
- Blue Ocean Strategy
- Beoordeling
- 4 van 5
- Aantekening
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.