Superfandom

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Superfandom is the ultimate guide to making the most of the new fan-based economy. It presents the new way businesses interact with their customers, and it's funny, too. Read it for insights into epic failure and brilliant success in fan management, or read it for stories about the politics of Disney's Social Clubs. Either way, you won't regret it. Your fandom will be better off for it. Jonah Berger, Wharton Professor and bestselling author of 'Contagious: Why Things Catch On'