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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
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The origin of brands, Al Ries
- Taal
- Jaar van publicatie
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The origin of brands
- Taal
- Engels
- Auteurs
- Al Ries
- Uitgever
- Collins
- Jaar van publicatie
- 2005
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN10
- 0060570156
- ISBN13
- 9780060570156
- Reeks
- Beoordeling
- 3,7 van 5
- Aantekening
- Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.