Our New Neolithic Age

The book explores how the modern era has been cleverly branded as The Neolithic Age, highlighting the strategic marketing behind this concept. It delves into the pivotal role of rare and semi-rare earth elements in contemporary products, from smartphones to electric cars. By examining the collaboration among companies in mining and production, the narrative reveals how these elements have been promoted as essential to civilization, showcasing the intersection of industry, technology, and marketing in shaping public perception.