Entrepreneurship in the Global Firm

Meer over het boek

The book offers a fresh perspective by highlighting the role of subsidiary managers within multinational corporations, challenging traditional hierarchical views. It presents a compelling argument that all managers can be seen as subsidiary managers, emphasizing the interconnectedness of global operations. Julian Birkinshaw's clear and insightful writing positions him as a significant new voice in international business and strategic management, making a substantial contribution to the field.