Freaks, Geeks, and Cool Kids

Focusing on the evolving behavior of teenagers, this book explores the impact of consumer culture on their social interactions and self-perception. Through extensive fieldwork and interviews, Milner highlights a significant shift in youth dynamics, revealing a transition from consumerism to valuing information and cultural capital amid the influences of social media and standardized testing. The second edition builds on earlier findings, providing fresh insights into how these factors shape contemporary adolescent experiences.