Marketing Management Approach at ADMECO AG

Focusing on marketing management, this seminar paper analyzes its advantages for ADMECO AG, a small business. It begins with an exploration of marketing orientation theory and its application within the company. A marketing audit follows, utilizing both primary and secondary research to assess the current situation. The paper then evaluates potential marketing activities and presents a three-part recommendation on enhancing sales channels, adopting new communication technologies, and improving relationship management. Finally, it outlines an actionable plan based on these recommendations.