Vanity Fairs

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Focusing on the economy of attention, the book explores how self-esteem drives individuals to seek appreciative attention as a measure of their worth. It introduces the concept of 'vanity fairs'—information markets where participants vie for recognition and influence in others' consciousness. These arenas are portrayed not only as sites of personal ambition but also as historically significant platforms that society has used to meet complex demands. The interplay between self-esteem and attention is examined as a powerful motivator of human behavior.