The Road to Hell

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Exploring the impact of corporate purpose in the aftermath of the 2008 financial crisis, this book delves into how well-meaning intentions can lead to unintended consequences in business practices. It critiques the movement that emerged in the corporate and advertising sectors, highlighting the complexities and challenges that arise when companies prioritize purpose over profit. Through insightful analysis, it uncovers the pitfalls of this trend and its implications for the future of business ethics.