How Ireland Voted 2002

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The book offers a comprehensive examination of the 2002 Irish general election, exploring the campaign's context and the effectiveness of political marketing strategies. It includes firsthand accounts from candidate campaign diaries and analyzes voting patterns through aggregate data and surveys. Additionally, it discusses the post-election negotiations that shaped the new government and reflects on the implications for the future of the Irish party system, making it a valuable resource for understanding this pivotal election.