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Celebrity Leverage
Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
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Creative strategies are at the heart of this guide, offering insights on how to connect products with celebrities for endorsements, often at little to no cost. It explores methods for linking businesses to famous figures and provides tips on elevating one's own profile to celebrity status within a specific field. The concept of "Celebrity Leverage" encapsulates these techniques, making it a valuable resource for entrepreneurs looking to harness the influence of fame to boost their ventures.
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Celebrity Leverage, Jordan McAuley
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- 2010
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- (Paperback)
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