A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

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Contemporary public relations practice has evolved significantly, integrating new strategies and technologies to enhance communication and engagement. The book explores the changing landscape of PR, emphasizing the importance of digital media and social platforms in shaping public perception. It highlights case studies and real-world examples that illustrate effective PR campaigns and the ethical considerations involved. Additionally, it addresses the role of PR professionals in crisis management and reputation building, making it a valuable resource for practitioners and students alike.