Bottom of the pyramid: Doing business with the poor

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The essay examines the motivations for innovative firms to expand internationally, particularly the pursuit of market shares and revenue growth. It highlights the trend of companies targeting markets similar to their saturated home bases, focusing on the significant opportunities presented by the bottom-of-the-pyramid (BoP) concept. C.K. Prahalad and Allen Hammond's article emphasizes the untapped sales potential among the world's poor, representing a vast consumer base with low income, yet significant purchasing power, challenging traditional business strategies.