Mobilising the Audience

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Focusing on the intersection of industry and academic audience research in Australia, this book explores how various entities mobilize audiences through innovative methods and analysis. It features diverse case studies, including Generation X, computer gaming, and Aboriginal media, providing real-life contexts for students and professionals. The text emphasizes the importance of geo-demographics in public opinion and the audience's role in shaping cultural institutions, making it a vital resource for understanding media audience dynamics and decision-making in policy and content creation.