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"Black on Madison Avenue" reveals the amazing experiences of a Black man who has spent 40+ years on Madison Avenue at some of the advertising industry's most prestigious agencies. Mark Robinson was the co-founder of Spike/DDB, along with filmmaker Spike Lee and has stories no one else could tell. "Black on Madison Avenue" gives readers a rare glimpse of what it's like to be one of the very, very few Black professionals in the advertising agency business. Advertising decides what America wants. And yet, for an industry that professes to be the vanguard of creativity, popular culture and forward thinking, advertising is one of the most un-diverse white-collar professions in America. And despite all of its public gestures of "wokeness", Madison Avenue would like to keep it that way."Black on Madison Avenue" explains how - and why - the author got into this business, and shares some of his incredible adventures over the past 40+ years.
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Black On Madison Avenue, Mark S. Robinson
- Taal
- Jaar van publicatie
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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