What does a chameleon look like?

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In the forthcoming anthology, scholars from art, culture, and media studies explore immersion through aesthetic, historical, ethical, and political lenses. Traditionally, immersion has been viewed as an interactive engagement between humans and technology, often linked to the concept of a "virtual" environment due to the influence of computer discourse. However, this perspective is limited; immersion should also encompass contemporary art, theory, culture, and consumer capitalism. Technology not only shapes modern culture but is also shaped by it, prompting a broader examination of "interfaceless interfaces" in art and media. By liberating the concept of immersion from its technical confines, the anthology highlights its relevance across the humanities. It assembles recent interdisciplinary work on immersion as both a technique and cultural topos. Historically, the human-machine relationship has been marked by fascination and unease, particularly with the rise of new visual technologies like television. As societies become more technologically driven, immersion has emerged as a pervasive phenomenon, intertwining with discussions of artificiality and the aestheticization of everyday life. The focus has shifted from technology itself to the consumer worlds it creates. This "society of immersion" invites critique of the spectacle, with technology becoming a second nature that influences human-computer relationships. The anthology