
Parameters
Meer over het boek
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor’s funding is clearly a welcome treat, the competitive aspect is much less pleasing. This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
Een boek kopen
Strategy development in humanitarian NGO positioning and the rise of FCOs, Julian J. Rossig
- Taal
- Jaar van publicatie
- 2016
Betaalmethoden
Nog niemand heeft beoordeeld.