Urban Archaeology

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"Founded in London in 1992 by James Lavelle, Mo'Wax became an icon of independent music, a pioneer of new genres, and the epicenter of a movement in popular culture. Strong international influences infomred Mo'Wax's output, from its gourndbreaking musicians to the artists and designer responsible for its visual identity. Legends of hip hop from Kool G Rap to Mike D joined turntablists like DJ Shadow and DJ Krush and progressive acts such as Air and La Funk Mob on its roster. Artwork on record sleeves by grafiti legends stah and Futura, graphic designers Swifty and Ben Drury, and Massive Attack;s Robert Del Naja become icons of its library. Mo'Wax pioneered the concept of collaboration between music culture and high-end street brands, creating unique products ranging from vinyl toys to collectible sneakers with Nike, Medicom, and A Bathing Ape. Including contributions from the seminal musicians Mo'Wax represented and the artists behind its aesthetic--and with exclusive interviews with James Lavelle, DJ Shadow, and Rammellzee-this book is more than a celebration of a record label: it is the record of a focal point in contemporary music, style, and culture."--Strip around book