Build Your Own App for Fun and Profit

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"Powerful smartphones featuring versatile software "apps" lead the ongoing communications revolution, and businesses must serve customers in this venue. Developing an app for your business is easier than you think! This book shows how you can use basic HTML skills to build a useful app for your business on a minimal budget; what functionality is necessary and what is overkill; how to test the app and ensure that it works on various devices; and how to market it and make it available to customers"--