Crushing it! How great entrepreneurs build their business and influence - and how you can, too

Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following a traditional corporate path. In his earlier work, he emphasized the importance of a vibrant personal brand for entrepreneurial success. In this book, he elaborates on why this is even more critical today, highlighting changes and timeless principles. He shares stories of entrepreneurs who have achieved unexpected wealth—beyond just financial gains—by applying his principles. Their success, and Gary's, stems from their mastery of social media platforms and their commitment to leveraging these tools effectively. The book provides a lively, practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—amplify their personal brand. Gary offers both theoretical insights and tactical advice on maximizing presence on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned users, he reveals lesser-known nuances and innovative strategies to enhance traditional approaches. Ultimately, this guide is about crafting your own path to success, focusing on living life on your own terms rather than merely accumulating wealth.