Media and Digital Management

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Focusing on the essentials of media management, this foundational volume is tailored for college students aspiring to succeed in the media and digital industries. It distills key business school concepts and applies them to the media, media-tech, and digital sectors. Written in a clear, accessible style, the book covers major management functions without jargon, making it an ideal resource for understanding the interplay of creativity, innovation, and performance in these dynamic fields.