Developing Compelling Business Models for Long-haul Airline Operation

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Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.