International Brand Management of Chinese Companies

Meer over het boek

The narrative explores China's remarkable economic transformation over the past 30 years, highlighting its shift from a passive participant in the global economy to a significant player. Initially reliant on foreign enterprises for technology and market access, Chinese companies are now gaining the capacity to compete independently. This evolution marks a pivotal moment in China's integration into the global economic system, suggesting a future where it may assume an even more prominent role on the world stage.