Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans

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The book explores the phenomenon of fan engagement in the digital age, highlighting how the industry's call for fan feedback may create an illusion of empowerment. Instead of enhancing fan power, it suggests that this participation primarily serves the industry's interests, emphasizing the concept of fans as valuable resources rather than active decision-makers. Through this lens, the work critiques the dynamics between fans and creators in contemporary media landscapes.