Happiness Economics and Incentive Travel

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Focusing on a novel perspective in economic utility, the paper explores Happiness Economics, which shifts the emphasis from profit to individual happiness within corporate environments. It discusses how businesses can leverage behavioral approaches and corporate incentive systems to enhance both their own success and employee well-being. A key aspect highlighted is incentive travel, which is shown to boost productivity and happiness through both tangible and intangible benefits, offering a strategic advantage for companies committed to this innovative approach.