Language, Intertextuality and Subjectivity

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Exploring the intersection of consumerism and feminine identity, this study critically examines how women in industrialized societies engage with "consumer femininity." It highlights the role of teen magazines in shaping feminine subjectivity through discourse analysis. Drawing on Norman Fairclough's early work, the book offers a framework for understanding how language influences identity formation. Ultimately, it advocates for a critical pedagogy that emphasizes the importance of language and its impact on the construction of subjectivities in educational settings.