Strategy as Practice

Focusing on the strategic management of universities, this book presents an empirical study that explores how research, teaching, and revenue strategies evolve over time. It addresses the challenges faced by modern institutions regarding size and scope, framed within a robust theoretical context. Featuring practical stories and case studies, it offers insights into the strategic development processes employed by senior managers. This work is essential for students and practitioners in higher education, providing a fresh perspective on the practice of strategy in academic settings.