How to Win Any Negotiation: Without Raising Your Voice, Losing Your Cool, or Coming to Blows

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The book presents practical principles of persuasion and negotiation, emphasizing straightforward techniques that are easy to understand and apply. Bob Mayer, a seasoned negotiator, combines effective strategies with a personable approach, making negotiation accessible to all. The insights are drawn from diverse sources, showcasing Mayer's expertise in achieving successful outcomes while maintaining a collaborative spirit. This guide is designed for anyone looking to enhance their negotiation skills and achieve better results in various situations.