Performing Identity

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The book explores the evolving landscape of acting training in the US and UK amid increasing casualization and market pressures. It critiques traditional methods, highlighting a shift from theatrical character to the cultivation of personal brands, influenced by reality TV and social media. The emergence of a physiocratic elite reflects how cultural labor is embodied in celebrity personas, perceived as natural and independent of capitalist production. This analysis is relevant for those studying theatre, performance, contemporary celebrity, and technology's role in identity formation.