Valuation of Network Effects in Software Markets

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Focusing on the significance of customer networks in software markets, this book develops innovative methods to quantitatively assess network effects and their impact on company valuations. By leveraging complex network theory, it reveals how diffusion processes are influenced by the structural characteristics of customer networks. The findings not only enhance valuation accuracy in software markets but also offer insights applicable to social and political contexts, aiming to mitigate corporate failures across various network effect markets.