Concept Marketing for Communities

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Focusing on the unique strategies of exceptional communities, this book explores how cities and towns develop distinct styles and characters that drive economic growth. By utilizing concept marketing, these places carve out niches that enhance their visibility and attract investment and tourism. It delves into the interplay of popular culture, corporate influences, historical traditions, and surrealism in shaping community identities. The profiles of various communities showcase a rich diversity of contexts and geographical settings, illustrating innovative approaches to community development.