To what extent do you agree with the view that franchising is the salvation of people starting and operating a small business

Meer over het boek

Franchising is explored as a potentially more successful alternative to independent small businesses, challenging the prevailing opinion from previous decades. The essay examines various scenarios faced by both franchised and non-franchised businesses, aiming to address whether franchising truly serves as a solution for those starting or operating small enterprises. By analyzing these perspectives, the author seeks to provide a nuanced understanding of the advantages and challenges associated with franchising in the context of small business formation.