Corporate Social Responsibility and its Implementation in the Daimler AG

Meer over het boek

Focusing on the sustainability of business practices, this seminar paper explores the growing responsibility of companies to consider their environmental impact alongside profitability. It highlights the necessity for businesses to adapt their resource usage to ensure future viability. Additionally, it addresses the increasing societal demand for companies to contribute positively to social development, emphasizing the importance of social value in contemporary marketing strategies.