The Value Matrix Approach, Creating Wealth and Success by Reaching Your Personal and Business Goals

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The book explores the evolving concept of value in the context of the electronic commerce revolution, emphasizing its importance for businesses. It challenges readers to define value beyond traditional metrics like savings and quality, considering multiple perspectives from customers, employees, and partners. The Value Matrix Approach is introduced as a tool to identify and understand these varying definitions of value. Ultimately, it argues that successful competition in e-commerce hinges on delivering value as perceived by the customer, rather than the organization itself.