The Numerati

This book "takes us on a guided tour (no maths requried) through an unprescedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way politicians try to win our votes and protect us from terrorist attacks. ... 'The numerati' is a book about one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - everything that makes the individual distinct." - book jacket.