America Brushes Up

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Exploring the evolution of dental care in America from 1900 to 2008, this book highlights the transition from homemade tooth cleaning methods to the diverse commercial products available today. It examines the rise of brands, the impact of misleading advertising, and key innovations, including fluoride, which solidified Crest's dominance in the market. By tracing the industry's development, the narrative reveals cultural attitudes toward dental hygiene and consumerism over the decades.