Multiplex Business Networks. The Many-Faced Relationship

The study explores the complexity of inter-firm relationships, where companies can simultaneously occupy multiple roles such as supplier, customer, collaborator, and competitor. It reviews existing academic literature on multiplex business relationships and identifies potential data sources for analyzing these intricate networks. Additionally, the paper outlines future research directions, emphasizing the need for a deeper understanding of how these varied connections impact business dynamics and strategies in both offline and online marketing contexts.