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Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.
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The Anti-Marketing Manifesto, Michelle Lopez Boggs
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Anti-Marketing Manifesto
- Ondertitel
- How to Sell Without Being a Sellout
- Taal
- Engels
- Auteurs
- Michelle Lopez Boggs
- Uitgever
- FriesenPress
- Jaar van publicatie
- 2020
- Formaat
- Hardcover
- Aantal pagina's
- 234
- ISBN13
- 9781525580437
- Reeks
- Aantekening
- Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.