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Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Auteurs

Laurie Young

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432bladzijden
16 uur lezen

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The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

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Marketing the Professional Services Firm, Laurie Young

Taal
Jaar van publicatie: 2005
product-detail.submit-box.info.binding: (Hardcover)

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Titel: Marketing the Professional Services Firm
Ondertitel: Applying the Principles and the Science of Marketing to the Professions
Taal: Engels
Auteurs: Laurie Young
Uitgever: Wiley
Jaar van publicatie: 2005
Formaat: Hardcover
Aantal pagina's: 432
ISBN10: 0470011734
ISBN13: 9780470011737
Reeks
Tags: Non-fictie, Handel, Business & Management, Marketing & Verkoop, Marketing en PR
Beoordeling: 3 van 5
Aantekening: The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.