Meer over het boek
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
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Crossing the Chasm, Geoffrey A. Moore
- Taal
- Jaar van publicatie
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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