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Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Festival and events management, Ian Yeoman
- Taal
- Jaar van publicatie
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Festival and events management
- Ondertitel
- an international arts and culture perspective
- Taal
- Engels
- Auteurs
- Ian Yeoman
- Uitgever
- Elsevier Butterworth-Heinemann
- Jaar van publicatie
- 2004
- Formaat
- Paperback
- Aantal pagina's
- 418
- ISBN10
- 075065872X
- ISBN13
- 9780750658720
- Reeks
- Beoordeling
- 3,8 van 5
- Aantekening
- Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.