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Managing Design for Profits

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Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Design that pays provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.

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Managing Design for Profits, Xenia Viladas

Taal
Jaar van publicatie
2010
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Titel
Managing Design for Profits
Taal
Engels
Uitgever
Index Book
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
221
ISBN10
8492643390
ISBN13
9788492643394
Reeks
Aantekening
Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Design that pays provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.